Hang on, hang on, hang on — gotta’ clean up the coffee I just spit all over my monitor … maybe catch my breath … do some yoga — anything to stop laughin’ my ass off over this one … but, damn, what a hoot:
After months of anticipation by NASCAR and chocolate fans alike, “Dale Jr.’s Big Mo’ ” chocolate bar is now on shelves at most major food retailers nationwide.
The Big Mo’ was created specifically for NASCAR’s mega star driver through the R.M. Palmer Company. The name Big Mo’ is a play off Earnhardt Jr.’s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo’ Posse.
Weighing in at an impressive 2.5 ounces for only 99 cents, the king-size, quality milk chocolate bar is available with either creamy caramel or peanut butter filling. Creating the exclusive recipe of the Big Mo’ bar included numerous taste-tests by Earnhardt Jr., and was tailored to please his palate.
“We went though a few rounds of taste tests with the team at R.M. Palmer, and I was very happy with the final result of the Big Mo’,” Earnhardt Jr said. “I’m excited that it’s now available so I can finally get the reaction from the race fans.”
To coincide the launch of the Big Mo’ bar, R.M. Palmer Company has created the “Big Mo’ment with Dale Jr.” sweepstakes which runs through April 30. Thousands of winners will be awarded prizes; however, the grand prizewinner will be treated to “the” Big Mo’ment, which will include lunch with Earnhardt and his JR Motorsports race team, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe’s Motor Speedway, and $250 in spending money. Fans will be able to enter the sweepstakes by visiting www.BigMo-ment.com and typing in the entry code on the inside wrapper of the Big Mo’ bar. Full Story
Somehow, between AMP and Big Mo’, I’m just not sensin’ that Jr.’s too worried about his fans collective state of, well … uh, ahem — health. Between the “energy” (aka, wack-you-out) drink & the caffeine/sugar (aka, wack-you-out stuff) in these Big Mo’s (lol … still cracks me up), everyone will be climbin’ the freakin’ walls … and fences … and when they get bored with that, then they’ll be jumpin’ all over other drivers’ fans! Yup … it’s about to get real ugly up there in the grandstands, folks!!!
[Oh, lighten up, lol -- I'm only mostly serious!]
[PS. siggggghhhhhh ... I've just been reminded by my Mom (the quintessential anti-fan of anything racing, never mind the fact that she fell in love with my Dad when he was still racing ... though, of course, I wouldn't be here if she hadn't put a stop to that, lol -- long story, don't go there) -- 'chocolate is actually a very powerful anti-oxidant, aside from also boasting empirically-proven anti-depressant qualities'. Ahem -- and this, from a confirmed chocoholic, just like my son, sigh. But, thank God, for me, while chocoholism skipped my generation, SPEED ... DID NOT. GRIN. 'Look, Mom -- no huge speeding tickets (this week)!' lol]
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